It’s no secret that organic traffic is the lifeblood of most websites. And it’s also no secret that growing your organic traffic can be challenging.
But what if I told you there was a way to grow your organic traffic fast? A method that doesn’t require months of waiting or a huge budget?
Introducing the content blitz method.
The old way of doing content marketing
The old way of content marketing was to spend months creating the perfect content calendar, writing a few blog posts or articles, and then hoping those pieces would rank in Google and drive traffic to your site.
But the problem with this approach is that it can take months for your content to start ranking, and even then, there’s no guarantee that it will get the traction you’re looking for.
The content marketing blitz
The blitz is a massive push of content to start generating revenue. It involves publishing a lot of content in a short period of time to drive traffic and leads.
This method is perfect for businesses that are trying to grow their organic traffic fast. By creating a large volume of content, you’re increasing your chances of ranking in Google and driving traffic to your site.
It’s not about lowering quality to increase quantity, either. The blitz method is about creating high-quality content relevant to your audience and providing value.
One thing the business owner, CMO, or a similar position has to relinquish is the need to review everything that goes out. This ends up being the largest bottleneck and throttles publishing the most.
It’s more important to get the content out there and start ranking on Google. You can always go back and improve or update your content later.
The key to making the blitz method work is having a solid plan and system before you start publishing. This will help you stay organized and ensure that you’re publishing quality content that’s relevant to your audience.
THE PLAN SHOULDN’T TAKE MORE THAN A WEEK TO PUT TOGETHER. The first one is the hardest and will serve as a template for all future content.
What sort of content should you publish?
There is nothing groundbreaking here, it’s just a matter of compressing a year’s worth of content into a few months.
- Answering questions that your product or service is the answer for
- How-to guides, alternatives to posts, explainers for the services you offer, round-ups in your industry
- Insights that you’ve discovered and are comfortable sharing
- Attractors to your website
Client Case Study
1st engagement: Starting July 2020, 159 articles published
2nd engagement: Starting March 2022, 236 articles published
And what were the earnings attributed to organic traffic & content?
2022 (Jan-Jul): $290.282