{"id":151,"date":"2023-07-05T02:32:10","date_gmt":"2023-07-05T07:32:10","guid":{"rendered":"https:\/\/gromasa.com\/?p=151"},"modified":"2023-07-05T02:32:10","modified_gmt":"2023-07-05T07:32:10","slug":"digital-marketing-strategy-construction","status":"publish","type":"post","link":"https:\/\/gromasa.com\/de\/construction\/digital-marketing-strategy-construction\/","title":{"rendered":"Digital Marketing Strategy for Your Construction Company"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">You&#8217;re a construction company that&#8217;s been in business for years, but you&#8217;ve never had a digital marketing strategy. You&#8217;re not sure where to start, and you don&#8217;t have the time or <a class=\"thirstylink\" title=\"ySense\" href=\"https:\/\/gromasa.com\/de\/recommends\/ysense\/\" data-shortcode=\"true\">money<\/a> to invest in it.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Imagine having a well-crafted digital marketing strategy that can help your construction company reach new customers and grow your business. By using online channels like website design, SEO, social media, and email marketing, you can reach more people than ever before.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Here are a few tips to help you get started.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Start With Your Website: Your Home Online<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Your website is your home online. It&#8217;s the first place people will go to learn about your construction company. Make sure it&#8217;s designed well and easy to navigate. While you don&#8217;t need to have some modern art masterpiece for a website, you do need a few important pages like<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li>Your home page should give visitors a general overview of your company. Include a brief description of what you do, some of your recent projects, and how to get in touch with you<\/li><li>A contact page with your phone number, email address, and social media links<\/li><li>A services page that outlines the services you offer<\/li><li>An about page that tells visitors more about your company, team, and history<\/li><li>A portfolio of previous work, especially if your construction company does or includes visual work like landscaping, homebuilding, or interior design<\/li><\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">If you don&#8217;t have a website, now is the time to invest in one. If you have a website, but it&#8217;s outdated, consider hiring a web designer to give it a facelift. Again, this doesn&#8217;t need to be a seasoned professional, but you don&#8217;t want your business&#8217; website to be a freelancer&#8217;s first gig.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Find someone with a few years of experience who can give your website the look and feel it needs.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Additionally, make sure your website is mobile-friendly. For the most part, if your developer uses a modern framework or CMS (content management system, like WordPress), your website will show up well on mobile. If you&#8217;re unsure, ask your developer or designer.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"512\" src=\"https:\/\/gromasa.com\/wp-content\/uploads\/2022\/08\/a-guide-to-your-website-1024x512.png\" alt=\"\" class=\"wp-image-170\" srcset=\"https:\/\/gromasa.com\/wp-content\/uploads\/2022\/08\/a-guide-to-your-website-1024x512.png 1024w, https:\/\/gromasa.com\/wp-content\/uploads\/2022\/08\/a-guide-to-your-website-300x150.png 300w, https:\/\/gromasa.com\/wp-content\/uploads\/2022\/08\/a-guide-to-your-website-768x384.png 768w, https:\/\/gromasa.com\/wp-content\/uploads\/2022\/08\/a-guide-to-your-website.png 1200w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\">SEO Brings in &#8216;Free&#8217; Leads<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Once your website is built and looking good, one powerful traffic source is SEO, or search engine optimization. Don&#8217;t worry, this doesn&#8217;t need to be as complicated as it sounds.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">There are a few different types of traffic to your website:<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li><strong>Organic<\/strong>: people who find you through a search engine like Google<\/li><li><strong>Paid<\/strong>: people who see your website because you&#8217;ve paid for an advertisement<\/li><li><strong>Referral<\/strong>: people who find you through a link from another website<\/li><li><strong>Social<\/strong>: people who find you through social media<\/li><li><strong>Email<\/strong>: people who find you because they&#8217;ve subscribed to your email list<\/li><\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">For now, we&#8217;re going to focus on organic traffic. This is the traffic from a search engine like Google when someone types in a query and your website appear in the results.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">SEO is the process of optimizing your website to rank higher in search engine results pages (SERPs), which will help you get more organic traffic. The higher you rank, the more people will see your website when they search for construction companies like yours.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">To get started with SEO, there are a few things you can do (note that this is <strong>incredibly <\/strong>surface level and is not meant to serve as a comprehensive guide):<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Use keyword-rich titles and descriptions<\/strong>: When someone searches for construction companies, they might type in something like &#8220;construction companies near me.&#8221; A page on your website with the title &#8220;Construction Company in Chattahoochee&#8221; will give you a better chance of ranking in the search results than if your title was &#8220;Homepage.&#8221;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Include keywords throughout your content<\/strong>: In addition to using keywords in your titles and descriptions, you should also use them throughout your website&#8217;s content. However, don&#8217;t go overboard with this, or you&#8217;ll risk being penalized by Google for keyword stuffing. Use keywords thoughtfully and sparingly.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Get listed in online directories<\/strong>: Google My Business is a great place to start. When people search for construction companies, your business will appear on a map with your contact information. If you have a Google My Business profile set up, your next step is to fill it out and start earning positive reviews from previous clients and customers. <strong>Reviews will help your rank locally<\/strong>.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">There are other specific directories for construction companies, like The Blue Book Network. These will help you get found by people searching for construction companies in your area.<\/p>\n\n\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Link to your website from social media<\/strong>: If you have social media accounts for your business (and you should), make sure to include links to your website in your profile information. You can also share blog posts and other content from your website on social media, which will help drive traffic back to your site.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Start writing articles<\/strong>: This works better if you&#8217;re a national company but can also work well for local or regional construction companies. If you&#8217;re not sure what to write about, consider some of the following topics:<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li>How to choose a construction company<\/li><li>The benefits of working with a construction company<\/li><li>The difference between a good and bad construction company<\/li><li>What to look for in a construction company<\/li><li>10 questions to ask before hiring a construction company<\/li><li><em>Topics specifically related to your service offerings<\/em><\/li><\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">Even if these aren&#8217;t articles you can realistically rank for due to competition, you can still use these in your selling by linking prospects to these resources. <strong>That will transform your selling process<\/strong>.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"512\" src=\"https:\/\/gromasa.com\/wp-content\/uploads\/2022\/08\/a-guide-to-search-engine-optimzation-1024x512.png\" alt=\"\" class=\"wp-image-168\" srcset=\"https:\/\/gromasa.com\/wp-content\/uploads\/2022\/08\/a-guide-to-search-engine-optimzation-1024x512.png 1024w, https:\/\/gromasa.com\/wp-content\/uploads\/2022\/08\/a-guide-to-search-engine-optimzation-300x150.png 300w, https:\/\/gromasa.com\/wp-content\/uploads\/2022\/08\/a-guide-to-search-engine-optimzation-768x384.png 768w, https:\/\/gromasa.com\/wp-content\/uploads\/2022\/08\/a-guide-to-search-engine-optimzation.png 1200w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\">Incorporate Excellent Email Marketing into Your Strategy<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">A ton of internet advice regarding email marketing doesn&#8217;t apply to construction companies. The advice given is welcome emails, newsletters, drip sequences, etc.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>That just doesn&#8217;t work for construction.<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Typically, a lead comes in, someone gives them a call. There&#8217;s a site visit, a quote is sent out, and they sign or ask for a revision. There isn&#8217;t time to warm them up, and they don&#8217;t give a damn about your newsletter of projects.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">You need your email marketing to act as a lead blocker for your closer.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">And that&#8217;s how articles can help you with your sales process. As those repeated questions arise, write the article for them and make an email template for sales to send when people ask.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">You further show you know what you&#8217;re talking about, and you help out the future client.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">If you&#8217;re interested in going down the email marketing rabbit hole, we wrote a much more in-depth about email marketing for construction companies here.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"512\" src=\"https:\/\/gromasa.com\/wp-content\/uploads\/2022\/08\/a-guide-to-email-marketing-1-1024x512.png\" alt=\"\" class=\"wp-image-169\" srcset=\"https:\/\/gromasa.com\/wp-content\/uploads\/2022\/08\/a-guide-to-email-marketing-1-1024x512.png 1024w, https:\/\/gromasa.com\/wp-content\/uploads\/2022\/08\/a-guide-to-email-marketing-1-300x150.png 300w, https:\/\/gromasa.com\/wp-content\/uploads\/2022\/08\/a-guide-to-email-marketing-1-768x384.png 768w, https:\/\/gromasa.com\/wp-content\/uploads\/2022\/08\/a-guide-to-email-marketing-1.png 1200w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\">Content Marketing Can Help Close Business<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">This is like combining the previous two sections: SEO and email. Articles are the perfect way to show you&#8217;re an expert in your field without being sales-y or like an advertisement.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Articles will help establish trust with potential clients by showing off your knowledge and helping them out.<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">The articles will be picked up by search engines and help you rank for certain keywords related to your business. And when people are ready to buy, they&#8217;ll remember the helpful article they read from you.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">This is an effective digital marketing strategy for construction companies because it helps them close business while building trust with potential customers.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">If you&#8217;re an expert in your field, writing articles and blog posts is a great way to show off your knowledge. When prospects see you&#8217;re an authority on the subject, they&#8217;ll be more likely to do business with you.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">You can also share your articles on social media and email marketing campaigns to drive more traffic to your site and ultimately close more business.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">All of these initiatives tie back into one another; it&#8217;s just a matter of making them work for your business.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"512\" src=\"https:\/\/gromasa.com\/wp-content\/uploads\/2022\/08\/a-guide-to-content-marketing-1024x512.png\" alt=\"\" class=\"wp-image-165\" srcset=\"https:\/\/gromasa.com\/wp-content\/uploads\/2022\/08\/a-guide-to-content-marketing-1024x512.png 1024w, https:\/\/gromasa.com\/wp-content\/uploads\/2022\/08\/a-guide-to-content-marketing-300x150.png 300w, https:\/\/gromasa.com\/wp-content\/uploads\/2022\/08\/a-guide-to-content-marketing-768x384.png 768w, https:\/\/gromasa.com\/wp-content\/uploads\/2022\/08\/a-guide-to-content-marketing.png 1200w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\">The Case of Social Media<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Ah, social media. The platform where people can voice their every opinion, no matter how unpopular.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Most construction companies are on social media but aren&#8217;t getting much out of it because they&#8217;re not using it correctly.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">The thing with social media is&#8230;you have to be social. So many companies, not just construction, use it to blast out their message repeatedly and call it a day.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">This is a terrible way to use social media and will result in very little ROI for your business.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Instead, use social media to <strong>actually <\/strong>be social.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Post content that&#8217;s interesting and engaging, not just about your company. Respond to comments, good and bad. Show off your company culture. Be human.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">If you do this, social media can be a great way to build trust with potential customers and get your name out there. It can also be a great way to drive traffic back to your website, where you can close the deal.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">The other thing with social media is to be involved isn&#8217;t a part-time gig. The most successful companies utilizing social have someone whose <em>only<\/em> job is to be on social media. And for younger companies or companies that are just getting started with digital marketing, that&#8217;s a huge expense and potentially a gamble if it doesn&#8217;t pay off.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Does your construction company work in a visually appealing space? Or are you doing the &#8216;dirty work&#8217; that <em>gen pop<\/em> doesn&#8217;t want to see? If you are the former, you could find success in using social.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">And <strong>really <\/strong>using it to be social.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">If not, you should put your efforts elsewhere to build your pipeline.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"512\" src=\"https:\/\/gromasa.com\/wp-content\/uploads\/2022\/08\/a-guide-to-social-media-marketing-1024x512.png\" alt=\"\" class=\"wp-image-164\" srcset=\"https:\/\/gromasa.com\/wp-content\/uploads\/2022\/08\/a-guide-to-social-media-marketing-1024x512.png 1024w, https:\/\/gromasa.com\/wp-content\/uploads\/2022\/08\/a-guide-to-social-media-marketing-300x150.png 300w, https:\/\/gromasa.com\/wp-content\/uploads\/2022\/08\/a-guide-to-social-media-marketing-768x384.png 768w, https:\/\/gromasa.com\/wp-content\/uploads\/2022\/08\/a-guide-to-social-media-marketing.png 1200w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\">Video Can Make a Huge Impact if Done Right<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Video marketing is one of the most effective ways to reach your target audience. But it has to be done right.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">People love watching videos, whether they&#8217;re educational, funny, or just interesting. And if you can make a video that appeals to your target audience, you&#8217;ll have their attention.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">The key to video marketing is ensuring high-quality and informative videos. It will not do much for your business if they&#8217;re just a bunch of random shots.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">But if you take the time to ensure the videos are well done and provide value, people will watch them and remember your company when they&#8217;re ready to buy.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Unlike social media, even the &#8220;boring stuff&#8221; can interest the right audience. If you&#8217;re a company that hires a lot of general contractors, you can attract partnerships by producing educational videos they can watch to further their skill set.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">If you&#8217;re making other content like articles, videos can easily be created to accompany those pieces. Hell, the script is already written for the video; all you need is someone to explain what&#8217;s happening as the video plays out.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Video can also help your sales process. If you have a product or service that requires some explanation, put together a short video.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">You can post it on your website and social media or even email it to prospects who you think could benefit from what you&#8217;re offering.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">The great thing about video is that once it&#8217;s made, it can be used repeatedly with very little effort.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">The key is ensuring it&#8217;s high quality and informative so that it does its job of bringing in new business.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"512\" src=\"https:\/\/gromasa.com\/wp-content\/uploads\/2022\/08\/a-guide-to-your-video-marketing-1024x512.png\" alt=\"\" class=\"wp-image-171\" srcset=\"https:\/\/gromasa.com\/wp-content\/uploads\/2022\/08\/a-guide-to-your-video-marketing-1024x512.png 1024w, https:\/\/gromasa.com\/wp-content\/uploads\/2022\/08\/a-guide-to-your-video-marketing-300x150.png 300w, https:\/\/gromasa.com\/wp-content\/uploads\/2022\/08\/a-guide-to-your-video-marketing-768x384.png 768w, https:\/\/gromasa.com\/wp-content\/uploads\/2022\/08\/a-guide-to-your-video-marketing.png 1200w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\">Use Paid Ads to Bring in Leads<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Paid advertising is a great way to get your construction company in front of people actively searching for what you&#8217;re selling.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">The two most common paid ad platforms are Google Ads and Facebook Ads.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Google Ads allows you to place ads on Google&#8217;s search engine results pages. These are the ads that show up at the top of the page before the organic search results.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">You can also place ads on other websites that are part of Google&#8217;s display network.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Facebook Ads allows you to place ads on Facebook, Instagram, and the Audience Network.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">The nice thing about Facebook Ads is that you can target your ads to the people most likely to buy from you. If you operate locally, you can target by zip code to only attract wealthier clients or vice versa.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">The key to using paid ads is ensuring you&#8217;re driving people to a landing page that captures their contact information.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">You don&#8217;t want to just send them to your website because there&#8217;s no guarantee they&#8217;ll ever return.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">By sending them to a landing page, you can at least capture their contact information so you can reach out, send them more information (like your articles and videos you&#8217;ve created), and eventually educate them until they&#8217;re ready to buy.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Paid ads are a great way to get in front of people who are already interested in what you&#8217;re selling. But if you don&#8217;t have a plan for what you want them to do next, you&#8217;re wasting your <a class=\"thirstylink\" title=\"ySense\" href=\"https:\/\/gromasa.com\/de\/recommends\/ysense\/\" data-shortcode=\"true\">money<\/a>.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"512\" src=\"https:\/\/gromasa.com\/wp-content\/uploads\/2022\/08\/a-guide-to-your-paid-advertising-1024x512.png\" alt=\"\" class=\"wp-image-172\" srcset=\"https:\/\/gromasa.com\/wp-content\/uploads\/2022\/08\/a-guide-to-your-paid-advertising-1024x512.png 1024w, https:\/\/gromasa.com\/wp-content\/uploads\/2022\/08\/a-guide-to-your-paid-advertising-300x150.png 300w, https:\/\/gromasa.com\/wp-content\/uploads\/2022\/08\/a-guide-to-your-paid-advertising-768x384.png 768w, https:\/\/gromasa.com\/wp-content\/uploads\/2022\/08\/a-guide-to-your-paid-advertising.png 1200w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\">Your CRM Needs to be Great<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">If you&#8217;re not working with a great CRM, you may be living in the stone age. An Excel document just won&#8217;t cut it anymore.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">The great thing about a CRM is that it allows you to keep track of all your leads in one place. No more missed opportunities because someone got lost in the shuffle.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">A CRM also gives you valuable insights into your business. You can see what&#8217;s working and what&#8217;s not so you can make changes accordingly. Every interaction with a potential client, general contractor, or vendor is valuable information that can help you fine-tune your process.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">There are a lot of CRMs out there, but not all of them are created equal. Some are entirely focused on the construction space, and then there are other ones like <a class=\"thirstylink\" title=\"HubSpot\" href=\"https:\/\/gromasa.com\/de\/recommends\/hubspot\/\" data-shortcode=\"true\">HubSpot<\/a> that are more general.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">The important thing is that you find one that fits your specific needs.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">If you&#8217;re not using a CRM, now is the time to start. It will make your life infinitely easier and help you close more deals.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"512\" src=\"https:\/\/gromasa.com\/wp-content\/uploads\/2022\/08\/a-guide-to-your-crm-1-1024x512.png\" alt=\"\" class=\"wp-image-173\" srcset=\"https:\/\/gromasa.com\/wp-content\/uploads\/2022\/08\/a-guide-to-your-crm-1-1024x512.png 1024w, https:\/\/gromasa.com\/wp-content\/uploads\/2022\/08\/a-guide-to-your-crm-1-300x150.png 300w, https:\/\/gromasa.com\/wp-content\/uploads\/2022\/08\/a-guide-to-your-crm-1-768x384.png 768w, https:\/\/gromasa.com\/wp-content\/uploads\/2022\/08\/a-guide-to-your-crm-1.png 1200w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\">Your Past Customers &amp; Clients Can Still Bring You Value<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Your past customers and clients can still be a valuable source of business, even if they&#8217;re not in the market for your services right now.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">The key is to stay in touch with them, so you&#8217;re top of mind when they are ready to buy again.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">There are a few ways you can do this. The first is through email. You can set up an automation that sends them an email 3, 6, 9, or 12 months after a job is completed asking how everything is holding up. Or maybe some necessary maintenance is required for their build, you can remind them or set up a follow-up appointment.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">You can also reach out to them directly from time to time. A personal phone call or email can go a long way in maintaining those relationships.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Additionally, those past customers can be your ticket to securing new deals directly and indirectly. If you <strong>know<\/strong> you did a great job and the client is satisfied, you can reach out after the job is completed to ask for a review. Have them put the review on your Google My Business profile because that helps improve your rankings.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"512\" src=\"https:\/\/gromasa.com\/wp-content\/uploads\/2022\/08\/a-guide-to-your-past-clients-1024x512.png\" alt=\"\" class=\"wp-image-174\" srcset=\"https:\/\/gromasa.com\/wp-content\/uploads\/2022\/08\/a-guide-to-your-past-clients-1024x512.png 1024w, https:\/\/gromasa.com\/wp-content\/uploads\/2022\/08\/a-guide-to-your-past-clients-300x150.png 300w, https:\/\/gromasa.com\/wp-content\/uploads\/2022\/08\/a-guide-to-your-past-clients-768x384.png 768w, https:\/\/gromasa.com\/wp-content\/uploads\/2022\/08\/a-guide-to-your-past-clients.png 1200w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">See how this all works together? Everyone and everything can be a part of your digital marketing strategy.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">The key is to have a plan and be strategic about how you use your time, <a class=\"thirstylink\" title=\"ySense\" href=\"https:\/\/gromasa.com\/de\/recommends\/ysense\/\" data-shortcode=\"true\">money<\/a>, and resources.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">With a little effort, you can ensure your construction company is visible online and generate the leads you need to grow your business.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">If you need help getting started or want someone to manage your digital marketing for you, contact us today. We&#8217;re always happy to help out construction companies!<\/p>\n\n\n\n[<a class=\"thirstylink\" title=\"HubSpot\" href=\"https:\/\/gromasa.com\/de\/recommends\/hubspot\/\" data-shortcode=\"true\">hubspot<\/a> portal=&#8221;22516155&#8243; id=&#8221;3b28acaf-7c64-4ca4-9f7a-43338cfe65c3&#8243; type=&#8221;form&#8221;]\n","protected":false},"excerpt":{"rendered":"<p>You&#8217;re a construction company that&#8217;s been in business for years, but you&#8217;ve never had a digital marketing strategy. You&#8217;re not sure where to start, and you don&#8217;t have the time or money to invest in it. Imagine having a well-crafted digital marketing strategy that can help your construction company reach new customers and grow your business. By using online channels like website design, SEO, social media, and email marketing, you can reach more people than ever before. Here are a few tips to help you get started. Start With Your Website: Your Home Online Your website is your home online. It&#8217;s the first place people will go to learn about your &#8230; <\/p>\n<p class=\"read-more-container\"><a title=\"Digital Marketing Strategy for Your Construction Company\" class=\"read-more button\" href=\"https:\/\/gromasa.com\/de\/construction\/digital-marketing-strategy-construction\/#more-151\" aria-label=\"Mehr Informationen \u00fcber Digital Marketing Strategy for Your Construction Company\">Read Here<\/a><\/p>","protected":false},"author":2,"featured_media":176,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[6],"tags":[8,11],"class_list":["post-151","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-construction","tag-construction","tag-strategy","no-featured-image-padding"],"aioseo_notices":[],"aioseo_head":"\n\t\t<!-- All in One SEO 5.0.4 - aioseo.com -->\n\t<meta name=\"description\" content=\"You&#039;re a construction company that&#039;s been in business for years, but you&#039;ve never had a digital marketing strategy. 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